Developer Benefits
- True ROI based marketing – you decide the price of a download
- Target custom geographical regions/languages of your choice
- Target customers with customized copy and images
- Directly influence placement and traffic
- Leading to greater discoverability
- Online reporting
Appia's Performance-based Pay Per Download Service
Appia's Pay Per Download Service is a new performance based advertising solution for the Appia developer community. The new service gives developers a 'pay per download' opportunity, enabling developers to directly drive more application downloads. Developers can purchase targeted ads running across the entire Appia marketplace, reaching more than 200 million mobile subscribers in more than 175 countries, with a true ROI based marketing solution.
Appia's pay-per-download solution is directly integrated into the Appia Developer Program, making it quick and easy for Appia developer partners to set up and run pay-per-download campaigns. Once an application is uploaded and live in the Appia developer portal, you simply sets the bid price you want to pay per download, choose the geographies they want to target, and choose a payment method. Online reporting shows campaign activity, broken down by platform, device and geography, giving insight into where the campaign is driving downloads.
