Driven by demand for quality-focused mobile ad campaigns, Appia becomes the leading mobile user acquisition solution driving quality installs
Appia, the leading mobile user acquisition network, today announced it has reached 100 million app installs, driven by global demand for quality-focused mobile advertising campaigns. This milestone represents the cumulative installs from Appia’s more than 2,000 app install campaigns across iOS and Android, including advertisers representing 64 of the top 100 grossing apps on the App Store and Google Play.
Since 2011, Appia has focused its technology and services to creating a robust mobile ad network with global scale and quality performance. Through its data-driven model, Appia has enabled leading mobile app companies like MachineZone, Cheetah Mobile, Connect, and Goodgame Studios to optimize and enhance their mobile ad investment.
“Achieving 100 million app installs represents a significant milestone for Appia,” said Jud Bowman, CEO of Appia. “Mobile user acquisition has evolved and matured rapidly over the last year. Mobile ad dollars must not only back out into a healthy user acquisition cost, but a higher lifetime user value. Our focus from the beginning has been to create a mobile ad network that can meet scale and quality, for any app category, across Android and iOS.”
Appia has been successful in pinpointing the highest value user for its advertisers by utilizing post-install insights to inform and optimize campaign spend. Appia continues to expand its technology to efficiently improve the overall user quality for each targeted campaign while providing a scalable solution.
Appia is the leading mobile user acquisition network. Appia has delivered more than 100 million app installs for hundreds of advertisers, including 64 of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue. Appia is a venture-backed company and currently operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information available at www.appia.com, @Appia, and Appia’s Blog.