News & Events

Mandalay Digital: $100M deal for Durham's Appia still on track

Mandalay Digital's acquisition of Durham-based app marketer Appia is still set to close in the first quarter, according to securities filings filed Tuesday. SEC feedback is expected this month, with a shareholder vote set for 20 days after SEC clearance. Upon closure, Mandalay Digital is changing its name to Digital Turbine and its ticker to APPS.

Learn More


Year in Review: The Top Triangle Company Buyouts of 2014

2014 was a year of exits – and not just for venture capital-backed tech darlings Digitalsmiths and Appia.

Public life science giants such as Furiex and LipoScience, too, felt the allure of big checks in 2014. As did private-equity owned Relias Learning.

But acquisition stories weren't just about the dollar signs or whether employees stayed at the company post-buy, as Ben Weinberger, Digitalsmiths co-founder, points out.

"It's the net effect," he says. "My hope would be that even if we evaporated, [employees] have the excitement and enthusiasm to go out and create something."

Read More:


Mandalay's Appia Buy Will be Good for Employees

As Bowman announced that Los Angeles-based Mandalay Digital would be the company to buy Appia, employees were familiar with the name. Appia had been one of Mandalay's partners for months.

"The revenue from this partnership really started to pick up a few months ago," Bowman says. "The numbers were so exciting for us that we wanted to be a part of it."

Bowman, who will likely stay on in some capacity other than a promised board seat ("We haven't figured that out"), will be a large stakeholder. Appia backers will own about a third of the combined company, he says.

Learn More


Durham's Appia Being Acquired by Mandalay Digital

Appia, a Durham apps purveyor and advertiser that in recent years has been among the Triangle’s fastest-growing startups, is being acquired for stock valued at about $65 million by a publicly traded Los Angeles company.

Mandalay Digital Group announced late Thursday that is has agreed to acquire Appia, a privately held company with 65 employees. The purchase price includes about 19 million Mandalay shares – worth roughly $65 million based on the stock’s closing price on Wednesday, the day before the deal was announced; in addition, Mandalay is assuming $10 million in debt plus Appia’s transaction fees and expenses.

Read more


Appia's CEO Plans to 'Stay Engaged' as $100M Deal Unfolds

Don't look for Jud Bowman, founder and CEO of Appia, to step away from his post or from a spot on the board of Mandalay Digital any time soon.

In a Q&A, Bowman shares with WRAL TechWire his plans and thoughts about the $100 million deal that will make the Durham startup part of Mandalay Digital. The all-stock transaction was announced last week.

Full Article


Mandalay Digital to Acquire Appia, the Leading Independent App Install Platform

LOS ANGELES and DURHAM, N.C., Nov. 13, 2014 /PRNewswire/ -- Mandalay Digital Group, Inc. (NASDAQ: MNDL), the company empowering operators and Original Equipment Manufacturers (OEMs) around the globe with end-to-end mobile solutions, today announced it has entered into a definitive merger agreement to acquire Appia, the leading independent mobile user acquisition network.

Learn More Now


Appia Exceeds 85 Million App Installs for Hundreds of Advertisers, Including 60 of the Top 100 Grossing Apps on the App Store and Google Play

Leading Mobile User Acquisition Network Adds Advertisers, Partnerships and Increases Global Presence in Q3

Durham, NC - Appia, the leading mobile user acquisition network, today announced it has exceeded 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play. This significant milestone coincides with multiple new partnerships, a growth in its advertiser base, and significant expansion in Asia-Pacific in Q3.

Notable milestones driving Appia’s 85 million app installs include:

  • Key Advertiser additions to Appia’s Client Roster: 28 new advertisers, including Garena Online and Connect.
  • New publisher partnerships: 732 new publishers, including Smaato and Blackberry.
  • Growth in Asia-Pacific with 195 new notable partners in Q3.
  • Publisher self-service exceeding more than 2,000 direct publishers.

In addition, Appia has been honored with multiple awards including ranking No. 857 on the 2014 Inc 5000 list, receiving the Stevie Award for Most Innovative Tech Company and being named to the AlwaysOn Top 100 Private Companies in Mobile.

“The mobile app industry continues to see explosive growth as the number of apps on the App Store and Google Play surges past 2 million. Appia is working hard to solve the app discovery problem by helping mobile marketers achieve higher lifetime value user acquisition that drives positive return on ad spend,” said Jud Bowman, CEO of Appia. “We accomplish this through our technology and infrastructure by intersecting smart data, creative optimization, and psychology to create mobile advertising that targets the highest value user at the right time, with the right message.”

Focus on quality and lifetime value (LTV) has become increasingly important to mobile marketers. According to Appia’s recent User Acquisition (UA) survey, 48.6% of User Acquisition Professionals that responded cited LTV has the most important optimization tool. By converging global reach and scale with post-install insights, Appia has been successful in pinpointing the highest value user for its advertisers. Appia continues to expand their technology to predictably evaluate the most optimal user acquired for that campaign. This strategy has been critical to advertisers and is one of the leading reasons they have 64 of the top grossing apps across the App Store and Google choosing them as their reliable source for user acquisition.


About Appia:
Appia is the leading mobile user acquisition network. Appia has delivered more than 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue. Appia is a venture-backed company and currently operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information available at, @Appia, and Appia’s Blog


Appia Releases a Mobile User Acquisition (UA) Infographic, Including Responses from More Than 165 User Acquisition Professionals

Appia, the leading mobile user acquisition network, today announced the release of their Mobile User Acquisition (UA) Infographic.

Durham, NC (PRWEB) October 29, 2014 - Appia, the leading mobile user acquisition network, today announced the release of their Mobile User Acquisition (UA) Infographic. From targeting to post-install events, the infographic outlines responses from user acquisition professionals in the mobile app economy.

The survey, conducted in Q3 by Appia, covered all aspects of mobile app advertising including ad formats, optimization tactics, and best practices. The respondents included 169 UA professionals across 50 countries, with the top four respondent regions being the United States, United Kingdom, Australia, Canada, and China.

The results of the survey suggest that UA professionals are shifting their mind set from a volume-only game that ends at the post-install to a very comprehensive UA strategy that includes optimization, post-install strategy, and data-driven measurement. 48.6% responded that lifetime value (LTV) is the clear defining optimization metric for understanding performance.

“The mobile app ecosystem is evolving quickly, along with the role of the User Acquisition Marketer. We’ve seen a shift, and this survey confirms, that the UA role no longer ends at the install,” said Jud Bowman, CEO of Appia. “We are fortunate to have ongoing dialogue with smart mobile app marketers that are defining what meaningful and relevant mobile advertising really means. From an optimization strategy to a defined post-install program, the UA Manager is now focused on all key aspects of the customer lifecycle ensuring they are driving positive and healthy return-on-ad-spend (ROAS).”

To learn more about current trends in mobile user acquisition, view the infographic on Appia’s insights blog at this link:

About Appia
Appia is the leading mobile user acquisition network, delivering more than 80 million app installs globally. Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco, Singapore, and Durham, as well as global sales locations in the UK and Mexico, Appia has quickly become the largest, non-incentivized app install network. More at, @Appia, and the Appia Blog


Appia Named to TBJ Fast 50

TBJ reveals the Triangle’s 50 fastest-growing private companies

Triangle Business Journal on Tuesday unveiled its 2014 Fast 50 Awards list of the 50 fastest-growing private companies in the Triangle.

The Fast 50 winners were selected and ranked based on a formula that counts revenue growth and profitability in the preceding three years (2011-2013). The numbers are crunched and analyzed by PricewaterhouseCoopers, a Fast 50 partner.

“These winners represent organizations who have been champions of growth in the Triangle,” says Bryan Hamilton, publisher of Triangle Business Journal. “These leaders are doing all they can to add jobs and inject cash into our community, and we’re so thankful for it.”

For the fully story, click here.


Appia Executive, Jeff Henderson, Awarded Top 20 CIO Honor

Triangle Business Journal on Thursday announced the winners of its third annual CIO Awards.

The awards recognize 20 individuals who have used information technology in innovative ways to create competitive advantages, optimize business processes and enable growth.

“CIOs and top executives in the technology sector improve efficiencies, create revenue opportunities and keep ingenuity alive in workplaces,” says Triangle Business Journal Publisher Bryan Hamilton. “This year’s class reflects all those qualities, and how they are strengthening the area’s IT backbone.”

Read More