News & Events

Appia Named to TBJ Fast 50

TBJ reveals the Triangle’s 50 fastest-growing private companies

Triangle Business Journal on Tuesday unveiled its 2014 Fast 50 Awards list of the 50 fastest-growing private companies in the Triangle.

The Fast 50 winners were selected and ranked based on a formula that counts revenue growth and profitability in the preceding three years (2011-2013). The numbers are crunched and analyzed by PricewaterhouseCoopers, a Fast 50 partner.

“These winners represent organizations who have been champions of growth in the Triangle,” says Bryan Hamilton, publisher of Triangle Business Journal. “These leaders are doing all they can to add jobs and inject cash into our community, and we’re so thankful for it.”

For the fully story, click here.


Appia Executive, Jeff Henderson, Awarded Top 20 CIO Honor

Triangle Business Journal on Thursday announced the winners of its third annual CIO Awards.

The awards recognize 20 individuals who have used information technology in innovative ways to create competitive advantages, optimize business processes and enable growth.

“CIOs and top executives in the technology sector improve efficiencies, create revenue opportunities and keep ingenuity alive in workplaces,” says Triangle Business Journal Publisher Bryan Hamilton. “This year’s class reflects all those qualities, and how they are strengthening the area’s IT backbone.”

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Appia Ranks No. 857 on the 2014 Inc. 500|5000 with Three-Year Sales Growth of 526%

Inc. Magazine Unveils 33rd Annual List of America’s Fastest-Growing Private Companies – the Inc. 500|5000

Durham, NC and San Francisco, CA - Inc. magazine today ranked Appia No. 857 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. In addition, Appia ranked #22 out of the Top 100 North Carolina Companies on this year’s Inc. 500/5000  Appia, a leading mobile user acquisition network, joins a list representing some of America’s most successful and fast growing private companies. Intuit, Under Armour, Microsoft, Zappos, Pandora and many other well-known names gained early exposure as members of the Inc. 500|5000. 

“We are honored to be included in this prestigious list two years in a row,” said Jud Bowman, CEO of Appia. “Our focus on becoming the leading app install network is solidified by this milestone. Our dedication to continuous technology innovation and emphasis on delivering the highest quality performance network have been significant contributors to our continued business growth.”

 “For 33 years, Inc. has welcomed the fastest-growing private companies in America into a very exclusive club. The average company on this list grew a mind-boggling 516 percent. Those are the results most businesses could only dream of,” said Eric Schurenberg of Inc. magazine.

Appia’s growth, technology advancements, and dedication to service excellence have also earned several other major awards in the last year including AlwaysOn Global 250 winner, OnMobile Top 100, 2013 Mobile Movers & Shakers, and NCTA Fastest Growing Company.

“The awards and recognition that Appia have received are a testament to our company’s focus on being the leading mobile user acquisition network,” said Bowman.

To learn more details about the Inc. 500|5000 and a complete list of 2013 honorees please visit

About Appia
Appia is the leading mobile user acquisition network, delivering more than 80 million app installs globally. Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco, Singapore, and Durham, as well as global sales locations in the UK and Mexico, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit


App Annie Interview Series: Mobile Ad Insider with Appia

Check out App Annie's recent interview with Appia's CEO, Jud Bowman. Bowman offers tips mobile advertisers can use to optimize campaigns as well as commenting on the state of mobile advertising today.

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Two Triangle companies named to 'AlwaysOn 250' tech disruptor list

RESEARCH TRIANGLE PARK, N.C. — Two Triangle companies were named to the “AlwaysOn Global 250,” a list of the top private companies creating technology innovations that disrupt existing markets and entrenched technology players.

Durham-based Appia and Cary-based Samanage were named to the annual list compiled by AlwaysOn, a website and media property covering the entrepreneurial community. AlwaysOn said that the winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists and industry insiders.

Visit WRAL Techwire for the full story.


Appia named to AlwaysOn Global 250 List

Durham, NC and San Francisco, CA – Appia announced today it has been named to the AlwaysOn Global 250 list for the third consecutive year.

The AlwaysOn Global 250 list recognizes the top 250 private technology companies making their mark in the Global Silicon Valley. AlwaysOn’s editorial team, leaders from venture companies, and industry experts identified their best private technology start-ups and then narrowed it down to the Top 250 list.

“We are proud to be recognized by the AlwaysOn team for a third straight year,” said Jud Bowman, Founder and CEO of Appia. “Appia is focused on being an innovator in the mobile space and a leader in the entrepreneurial community. As a team, we are breaking through the crowded mobile ad space to create an ecosystem that delivers higher lifetime value user acquisition. Whether through our probabilistic campaign recommendation engine, algorithmically solving the demand/supply challenge, or utilizing enriched profile data to target the right user at the right time – our focus on providing a network that understands and meets the needs of advertiser and publisher alike is resonating in the market. AlwaysOn’s recognition is a testament to our continued focus on becoming the leading mobile user acquisition network. ”

“As the expansion of the mobile and cloud markets continue, the companies on this year’s AlwaysOn Global 250 are racing to provide business and consumer users with the best products and services. Consumer apps are teaming up with smart advertising and marketing solutions, pairing consumers with goods and services from all across the globe,” says Tony Perkins, founder and editor of AlwaysOn. “More legacy industries are being redefined by the innovation community, making the companies on this year’s AlwaysOn Global 250 the highest-growth opportunities in today’s private company marketplace.”

Appia’s performance-based app install network continues to address the need for a user-focused network that continues to deliver value for mobile advertisers, publishers, and developers.

 To learn more about AlwaysOn or to view the complete Global 250 list, visit

About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

About Appia

Appia is the leading mobile user acquisition network, delivering more than 80 million mobile app installs to more than 1 billion users globally. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco and Durham, as well as global sales locations, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit


Announcing the 2014 AlwaysOn Global 250 Top Private Companies

One look at this year's 12th annual AlwaysOn Global 250 winners, and you can see that the technology landscape has changed dramatically during the last decade. New funding options are bringing more startups into being, and while competition has become fierce, the resulting companies that rise above the rest are proving their worth in today's demanding environment.

Cash-rich companies, both public and private, continue to make acquisitions, incorporating both intellectual capital and technology into their core products. Successful startups are waiting for IPO, stimulating ultra-high valuations, and keeping the venture community on its toes. This year's companies represent a strong, tough group of organizations willing to do what it takes to bring that one kernel of an idea from concept to market.

For the full Global 250 List, visit AlwaysOn


Thoughts on Yo, Tulips and Bubbles by Appia's CEO and ExitEvent's Data Geek

When I first learned of the app, Yo, and its $1.2 million dollar investment, I experienced a wave of nostalgia (if you haven't heard of Yo, check out our recap here). In my more youthful days, I often greeted friends using popular late ‘90s phrases like “What up, yo?” or “Yo, dude.” 

So, seeing the word ‘yo' enter mainstream culture again quickly sent me back to my youth. But after my initial reaction, I realized the app reminded me of something else I read about a few years ago—tulips.

In 17th century Holland, if you owned tulip flowers, you were considered to be important and successful. When a rare and particularly popular genetically-modified tulip bulb—called mosaic—was created, the tulip market bubbled because bulb prices skyrocketed far beyond their actual value. Merchants bought large numbers of bulbs with the intent to sell them the next season at a profit, further exacerbating the market. At the peak, one mosaic bulb could sell for roughly $90,000 in 2014 dollars. As more bulbs were grown and the market became saturated, the price of bulbs dropped dramatically, crashing the market.

For the full article, visit


INFOGRAPHIC: The Evolution of Mobile Advertising

Can you believe that the first mobile phone with internet access was released in 1996? #feelold

Even though mobile advertising was actually invented all the way back in 1973 by Martin Cooper - a project manager with Motorola - it didn’t actually kick in until over 20 years later in 1997, when the first ever SMS ad message was sent.

This was sent by a Finnish news provider who was offering out free headlines sponsored by ads.

Appia has pulled together an infographic showing how mobile advertising has grown over the years.

Check out the infographic at


Appia surpasses 75 million app installs

Appia, the mobile user acquisition network, has announced that they have exceeded 75 million app installs. The news comes as Appia continues to drive their business by creating fresh partnerships and products, along with growing their advertiser base. It’s these developments that have no doubt helped to reach this milestone for the network.  Appia mention a number of specific factors that have contributed to reaching the 75m figure:

Check out the full article from Moby Affiliates