News & Events

App Annie Interview Series: Mobile Ad Insider with Appia



Check out App Annie's recent interview with Appia's CEO, Jud Bowman. Bowman offers tips mobile advertisers can use to optimize campaigns as well as commenting on the state of mobile advertising today.

See more at: http://blog.appannie.com/mobile-ad-insider-series-appia/#sthash.FhuR7Hja.dpuf



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Two Triangle companies named to 'AlwaysOn 250' tech disruptor list



RESEARCH TRIANGLE PARK, N.C. — Two Triangle companies were named to the “AlwaysOn Global 250,” a list of the top private companies creating technology innovations that disrupt existing markets and entrenched technology players.

Durham-based Appia and Cary-based Samanage were named to the annual list compiled by AlwaysOn, a website and media property covering the entrepreneurial community. AlwaysOn said that the winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists and industry insiders.

Visit WRAL Techwire for the full story.



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Appia named to AlwaysOn Global 250 List



Durham, NC and San Francisco, CA – Appia announced today it has been named to the AlwaysOn Global 250 list for the third consecutive year.

The AlwaysOn Global 250 list recognizes the top 250 private technology companies making their mark in the Global Silicon Valley. AlwaysOn’s editorial team, leaders from venture companies, and industry experts identified their best private technology start-ups and then narrowed it down to the Top 250 list.

“We are proud to be recognized by the AlwaysOn team for a third straight year,” said Jud Bowman, Founder and CEO of Appia. “Appia is focused on being an innovator in the mobile space and a leader in the entrepreneurial community. As a team, we are breaking through the crowded mobile ad space to create an ecosystem that delivers higher lifetime value user acquisition. Whether through our probabilistic campaign recommendation engine, algorithmically solving the demand/supply challenge, or utilizing enriched profile data to target the right user at the right time – our focus on providing a network that understands and meets the needs of advertiser and publisher alike is resonating in the market. AlwaysOn’s recognition is a testament to our continued focus on becoming the leading mobile user acquisition network. ”

“As the expansion of the mobile and cloud markets continue, the companies on this year’s AlwaysOn Global 250 are racing to provide business and consumer users with the best products and services. Consumer apps are teaming up with smart advertising and marketing solutions, pairing consumers with goods and services from all across the globe,” says Tony Perkins, founder and editor of AlwaysOn. “More legacy industries are being redefined by the innovation community, making the companies on this year’s AlwaysOn Global 250 the highest-growth opportunities in today’s private company marketplace.”

Appia’s performance-based app install network continues to address the need for a user-focused network that continues to deliver value for mobile advertisers, publishers, and developers.

 To learn more about AlwaysOn or to view the complete Global 250 list, visit www.aonetwork.com

About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

About Appia

Appia is the leading mobile user acquisition network, delivering more than 80 million mobile app installs to more than 1 billion users globally. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco and Durham, as well as global sales locations, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit www.appia.com.



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Announcing the 2014 AlwaysOn Global 250 Top Private Companies



One look at this year's 12th annual AlwaysOn Global 250 winners, and you can see that the technology landscape has changed dramatically during the last decade. New funding options are bringing more startups into being, and while competition has become fierce, the resulting companies that rise above the rest are proving their worth in today's demanding environment.

Cash-rich companies, both public and private, continue to make acquisitions, incorporating both intellectual capital and technology into their core products. Successful startups are waiting for IPO, stimulating ultra-high valuations, and keeping the venture community on its toes. This year's companies represent a strong, tough group of organizations willing to do what it takes to bring that one kernel of an idea from concept to market.

For the full Global 250 List, visit AlwaysOn



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Thoughts on Yo, Tulips and Bubbles by Appia's CEO and ExitEvent's Data Geek



When I first learned of the app, Yo, and its $1.2 million dollar investment, I experienced a wave of nostalgia (if you haven't heard of Yo, check out our recap here). In my more youthful days, I often greeted friends using popular late ‘90s phrases like “What up, yo?” or “Yo, dude.” 

So, seeing the word ‘yo' enter mainstream culture again quickly sent me back to my youth. But after my initial reaction, I realized the app reminded me of something else I read about a few years ago—tulips.

In 17th century Holland, if you owned tulip flowers, you were considered to be important and successful. When a rare and particularly popular genetically-modified tulip bulb—called mosaic—was created, the tulip market bubbled because bulb prices skyrocketed far beyond their actual value. Merchants bought large numbers of bulbs with the intent to sell them the next season at a profit, further exacerbating the market. At the peak, one mosaic bulb could sell for roughly $90,000 in 2014 dollars. As more bulbs were grown and the market became saturated, the price of bulbs dropped dramatically, crashing the market.

For the full article, visit ExitEvent.com



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INFOGRAPHIC: The Evolution of Mobile Advertising



Can you believe that the first mobile phone with internet access was released in 1996? #feelold

Even though mobile advertising was actually invented all the way back in 1973 by Martin Cooper - a project manager with Motorola - it didn’t actually kick in until over 20 years later in 1997, when the first ever SMS ad message was sent.

This was sent by a Finnish news provider who was offering out free headlines sponsored by ads.

Appia has pulled together an infographic showing how mobile advertising has grown over the years.

Check out the infographic at MobileEntertainment.com



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Appia surpasses 75 million app installs



Appia, the mobile user acquisition network, has announced that they have exceeded 75 million app installs. The news comes as Appia continues to drive their business by creating fresh partnerships and products, along with growing their advertiser base. It’s these developments that have no doubt helped to reach this milestone for the network.  Appia mention a number of specific factors that have contributed to reaching the 75m figure:

Check out the full article from Moby Affiliates



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The billion-dollar exit: Eight Triangle startups to watch



Silicon Valley: The place where starry eyed geeks and rappers go to get their turn at a billion-dollar exit.

That's today. Folks like AOL's Steve Caseand "Shark Tank" celeb Mark Cuban, they're looking at tomorrow. They're among several big names recently touting " the rise of the rest," the entrepreneurship potential of places outside the valley – such as here in the Triangle.

For the full article, visit Triangle Business Journal



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Tactics To Drive Mobile Native Ad Optimization



Native advertising remains a buzzworthy ad type in the mobile industry, but is it yielding results?

Like all ad types, testing and optimization are key components of performance, but are often a missed step in the mobile native ad strategy. While native is fully customizable to match the look and feel of the mobile environment, testing to see what experience drives conversion is still critical.

For the full article from MediaPost, click here!



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App Startups Abound in the Triangle



If there’s an app for that – and there probably is – then there’s an app company working diligently behind the scenes in hopes of breaking through the clutter and hitting it big.

The soaring popularity of smartphones and tablets has spawned an explosion of startup app companies. That includes a wave of Triangle startups, even though the region’s information technology companies typically have been oriented towards business customers rather than consumers.

Read more here: http://www.newsobserver.com/2014/05/17/3869285/app-startups-abound-in-the-triangle.html#storylink=cpy



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