News & Events

Jud Bowman hasn't kicked the startup habit

Entrepreneur Jud Bowman is in effect a free agent now that the acquisition of the company he founded and led, Durham apps purveyor Appia, has been completed.

Digital Turbine, a publicly traded Los Angeles company that recently changed its name from Mandalay Digital Group, completed its previously announced acquisition of Appia this week. Bowman, who was Appia's CEO, has been appointed to Digital Turbine's eight-person board of directors but isn't staying on as an executive of the combined business.

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Digital Turbine closes merger with Appia

Digital Turbine Inc. (Nasdaq: APPS), a mobile technology company, has completed its previously announced stock-for-stock merger with Appia Inc., the previoulsy Durham-based mobile user acquisition network.

Finalizing the merger took three months. Headquartered in Austin, Texas, Digital Turbine was known as Mandalay Digital and was located in Los Angeles when the deal was announced in November.



Digital Turbine closes on all-stock buy of Durham's Appia

It's official: Digital Turbine (formerly called Mandalay Digital) has closed on its purchase of Durham-based Appia.

"It's fantastic to have it over the finish line," says Jud Bowman, Appia founder and new board member at Digital Turbine. "It's actually my first time as a board member at a public company."

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Digital Turbine Completes Transformative Merger with Appia

Digital Turbine, Inc. (Nasdaq: APPS), the company empowering operators and Original Equipment Manufacturers (OEMs) around the globe with end-to-end mobile solutions, announced it has completed its previously announced stock-for-stock merger with Appia, Inc., the leading independent mobile user acquisition network. At closing, Appia shareholders received approximately 19 million shares of newly issued Digital Turbine stock, or approximately 33% of the combined company. In addition, Appia's founder and CEO Jud Bowman and Executive Chairman Craig Forman have been appointed to Digital Turbine's board of directors, resulting in eight members total.

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Digital Turbine Shareholders Approve Stock Issuance in Connection with Appia Merger at Annual Stockholder Meeting

Digital Turbine, Inc. (Nasdaq: APPS), the company empowering operators and Original Equipment Manufacturers (OEMs) around the globe with end-to-end mobile solutions, announced that at its Annual Stockholder Meeting on March 5, 2015, Digital Turbine stockholders voted to approve the issuance and sale of shares pursuant to the merger agreement with Appia, the leading independent mobile user acquisition network, with over 99% of the votes cast in favor of the merger. The merger is expected to close promptly, at which time Digital Turbine will announce the date and time of a fiscal 2016 outlook update call.

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Appia Reaches 100 Million App Installs

Driven by demand for quality-focused mobile ad campaigns, Appia becomes the leading mobile user acquisition solution driving quality installs

Appia, the leading mobile user acquisition network, today announced it has reached 100 million app installs, driven by global demand for quality-focused mobile advertising campaigns. This milestone represents the cumulative installs from Appia’s more than 2,000 app install campaigns across iOS and Android, including advertisers representing 64 of the top 100 grossing apps on the App Store and Google Play.

Since 2011, Appia has focused its technology and services to creating a robust mobile ad network with global scale and quality performance. Through its data-driven model, Appia has enabled leading mobile app companies like MachineZone, Cheetah Mobile, Connect, and Goodgame Studios to optimize and enhance their mobile ad investment.

“Achieving 100 million app installs represents a significant milestone for Appia,” said Jud Bowman, CEO of Appia. “Mobile user acquisition has evolved and matured rapidly over the last year. Mobile ad dollars must not only back out into a healthy user acquisition cost, but a higher lifetime user value. Our focus from the beginning has been to create a mobile ad network that can meet scale and quality, for any app category, across Android and iOS.”

Appia has been successful in pinpointing the highest value user for its advertisers by utilizing post-install insights to inform and optimize campaign spend. Appia continues to expand its technology to efficiently improve the overall user quality for each targeted campaign while providing a scalable solution.

About Appia:

Appia is the leading mobile user acquisition network. Appia has delivered more than 100 million app installs for hundreds of advertisers, including 64 of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue. Appia is a venture-backed company and currently operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information available at, @Appia, and Appia’s Blog.


Mandalay Digital: $100M deal for Durham's Appia still on track

Mandalay Digital's acquisition of Durham-based app marketer Appia is still set to close in the first quarter, according to securities filings filed Tuesday. SEC feedback is expected this month, with a shareholder vote set for 20 days after SEC clearance. Upon closure, Mandalay Digital is changing its name to Digital Turbine and its ticker to APPS.

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Year in Review: The Top Triangle Company Buyouts of 2014

2014 was a year of exits – and not just for venture capital-backed tech darlings Digitalsmiths and Appia.

Public life science giants such as Furiex and LipoScience, too, felt the allure of big checks in 2014. As did private-equity owned Relias Learning.

But acquisition stories weren't just about the dollar signs or whether employees stayed at the company post-buy, as Ben Weinberger, Digitalsmiths co-founder, points out.

"It's the net effect," he says. "My hope would be that even if we evaporated, [employees] have the excitement and enthusiasm to go out and create something."

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Mandalay's Appia Buy Will be Good for Employees

As Bowman announced that Los Angeles-based Mandalay Digital would be the company to buy Appia, employees were familiar with the name. Appia had been one of Mandalay's partners for months.

"The revenue from this partnership really started to pick up a few months ago," Bowman says. "The numbers were so exciting for us that we wanted to be a part of it."

Bowman, who will likely stay on in some capacity other than a promised board seat ("We haven't figured that out"), will be a large stakeholder. Appia backers will own about a third of the combined company, he says.

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Durham's Appia Being Acquired by Mandalay Digital

Appia, a Durham apps purveyor and advertiser that in recent years has been among the Triangle’s fastest-growing startups, is being acquired for stock valued at about $65 million by a publicly traded Los Angeles company.

Mandalay Digital Group announced late Thursday that is has agreed to acquire Appia, a privately held company with 65 employees. The purchase price includes about 19 million Mandalay shares – worth roughly $65 million based on the stock’s closing price on Wednesday, the day before the deal was announced; in addition, Mandalay is assuming $10 million in debt plus Appia’s transaction fees and expenses.

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