Appia Releases Its iOS and Android SDK
You spoke, we listened. Today we announced multiple new features to enhance both the advertiser and publisher experience. From an easy-to-implement iOS and Android SDK to expanded creative advertising opportunities, Appia has rolled out multiple rich features to drive expanded revenue opportunity. Appia’s SDK for Android and iOS When we say simple, we mean simple. [...]
How Big is Mobile?
There is no doubt that the mobile industry has grown substantially in the last several years. There has been recent, compelling industry research on the growth of the technology, its applications, and its potential future impact. We’ve aggregated statistics and projections from Comscore’s Mobile Future in Focus 2013 Report, findings from an IAB Report, Business [...]
Optimization 102: More on Traffic Sources
Last week, we wrote about the major differences between incentivized and non-incentivized traffic in mobile campaigns. As a follow up to that post, we’ve outlined more details on incentivized traffic and specific examples of campaigns using this source. Incentivized traffic can be broken down into two categories: incentivized install campaigns and incentivized action campaigns. Incentivized [...]
The Path of a Mobile Dollar
The mobile advertising technology landscape has expanded significantly in the last several years. While the number of players is not yet comparable to the display ad landscape, the roles and complexities of the ecosystem can be confusing for new advertisers. Where exactly does your mobile dollar go? Advertisers have several options of where to invest [...]
Optimization 101: Non-Incentivized vs. Incentivized Traffic
Quality user acquisition continues to be the goal for app developers and advertisers, but also is the biggest challenge. As the industry grows, advertisers have more options in shaping their user acquisition strategy, and this includes deciding between running campaigns on non-incentivized vs. incentivized traffic. Both types can be beneficial to campaigns, and we’ve outlined [...]
A New User’s Guide to Mobile Advertising
Beginning a mobile ad campaign can seem overwhelming to the inexperienced advertiser. Breaking the process down into smaller decisions can allow you to consider all possibilities and make the best choices to optimize your campaign. We’ve outlined three things advertisers and developers can do in the earliest stages to achieve success with mobile advertising: 1. [...]
Metrics that Matter for Mobile Advertisers & Developers
Mobile advertising has seen huge growth recently, and as the technology develops to deliver richer, more targeted ad campaigns, a need to better measure the effectiveness of those campaigns becomes apparent. Traditional display metrics like CPM and CPC have been applied to the mobile industry, but we need metrics more unique to the mobile ecosystem [...]
ad:tech Wrap Up
The Appia team just returned from two packed days of exhibitions, sessions and keynotes in San Francisco at the annual digital marketing extravaganza ad:tech. We had the opportunity to speak to dozens of industry peers in the mobile space, and we’ve put together a list of the major themes and buzz from the conference: Advertisers [...]
Mobile Advertising Glossary
Mobile is constantly changing and with that evolution comes new terms and jargon that are often unique to the mobile channel. We thought we would take a minute to describe some of the most commonly used terms in the industry and what they really mean to players in the space. Ad Walls A mobile ad [...]
Not All Mobile Ad Units are Created Equally
The need to balance scale and return-on-investment are critical in the app economy. But where do you begin? Learn from this informative blog post how to effectively monetize your advertising dollars to grow your investment.
