Leadership
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Jud Bowman

Chief Executive Officer

Jud Bowman is the founder and CEO of Appia and has helped grow the company into the largest cross platform, app install network in the world. In September 2012, the Wall Street Journal ranked Appia #22 on its 2012 list of the Top 50 venture-backed companies. Appia has raised $30 million in venture capital from investors including Venrock, DCM’s A-Fund, Trident Capital, Eric Schmidt’s TomorrowVentures, Relay Ventures, The Social Internet Fund, Noro-Moseley Partners & Wakefield Group.Prior to Appia, Jud co-founded Motricity (Nasdaq: MOTR) in September 1999 and was instrumental in growing the company to more than $100 million in annual revenue and 500 employees globally. As Motricity’s Chief Technology Officer, Jud was the chief architect of one of the industry’s leading mobile content delivery platforms – a platform that delivered more than $3 billion of content to mobile phones. Motricity was named the 2006 Best Service Delivery Platform by the GSM Association, Best Content Service Delivery Platform by Mobile Entertainment magazine, and honored by Frost & Sullivan as the Premium Mobile Content Platform of the Year in 2005. In June 2010, Motricity successfully completed a $50 million IPO co-led by Goldman Sachs and JP Morgan and achieved a market capitalization as high as $1.25 billion. Jud has been named one of the world’s “Top 100 Young Innovators” by MIT’s Technology Review and one of “Tech’s Best Young Entrepreneurs” by BusinessWeek in 2007. He was also recognized as a winner of the Ernst & Young “Entrepreneur of the Year” award in the Carolinas in 2001 and 2010. Jud is currently on leave from Stanford University, where he was named a President’s Scholar, and is a graduate of the North Carolina School of Science and Mathematics.

In September 2011, Motricity co-founders Jud and Taylor Brockman announced the creation of the Bowman-Brockman Endowment for Entrepreneurship & Advanced Research at the North Carolina School of Science and Mathematics with an initial gift of $100K. Jud has served on the Board of Directors of the NCSSM Foundation and the Council for Entrepreneurial Development. In October 2011, Governor Bev Perdue appointed Jud to the North Carolina Board of Science & Technology. 


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Jamie Fellows

Chief Product Officer

Jamie joins Appia with over 15 years of overall experience in the digital advertising space. He is passionate about working with technology to develop products that can evolve and scale a business. His focus is driving business growth through product development and management. As the Chief Product Officer, Jamie will lead Appia in continuing its efforts towards creating the leading mobile user acquisition network.

Previously, Jamie was the SVP of Product at Millennial Media, where he built out their product team, helped lead Millennial to 60 billion monthly ad impressions and more than $250 million run rate, and a successful IPO. He also served as the VP of Product Management at AOL, leading all product management across AOL Advertising. He provided direction and vision for products generating over $1 Billion in revenue per year. Prior to AOL, Jamie was the Director of Product Management at Advertising.com. He helped lead the product team through the acquisition by AOL for $495M. Jamie holds a BA in Math and Physics from Kenyon College and an MS in Systems Engineering from the University of Virginia. 


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Jim Harvey

Senior Vice President, Advertising Sales

Jim’s entrepreneurial spirit combined with a passion for helping customers succeed, drives him to help developers market and monetize their apps. With over 15 years of business development and marketing experience in the mobile and technology industries, Jim is a valuable asset not only to Appia, but to developers. At Appia, he is responsible for expanding relationships with mobile content providers and driving strategy and sales efforts for its performance-based advertising solutions.Prior to joining the Appia team, Jim served on the executive teams at Brooks Bell Interactive and Aegis Mobile where he helped build industry-leading digital marketing solutions and mobile advertising services. Jim also served as SVP of Consumer & Developer Services and VP of Content & Business Development at Motricity, a leading provider of mobile data solutions to carriers and media companies. Before Motricity, Jim played a significant part in the rollout, launch and success of the Web’s first city guide network, Citysearch. 


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Ken Hayes

Chief Revenue Officer

Ken has a passion for technology in general and mobile technology in particular. With over 16 years of experience working for entrepreneurial growth stage companies, Ken has led sales, business development, marketing and account management teams for both mobile operators and for companies providing mobile services and applications. Currently, Ken is the Chief Revenue Officer at Appia where he guides corporate strategy and leads Sales, Account Management, Business Development, and Marketing. 

Previously, Ken was a Venture Partner at Acta Wireless where he advised companies in the mobile ecosystem. Prior to Acta, Ken was EVP at Thumbplay where he was responsible for optimizing and expanding the company's business with mobile operators, OEMs and mobile OS providers. Before Thumbplay, Ken was SVP of Sales at Motricity where he led all aspects of sales, business development and account management for Motricity’s industry leading product portfolio. Ken also served as Sr Director of Interactive Wireless Services division at InPhonic, a leading provider of mobile services. Ken spent his formative years in marketing roles at Nextel, helping get the company launched and to customer scale for a successful IPO. 


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Jeff Henderson

Vice President, Engineering and IT Operations

Jeff Henderson joined Appia as Vice President of Engineering in January 2011, bringing over 20 years of engineering and management experience to the table. Most recently, Jeff served as Director of Engineering at Novarra, which was later acquired by Nokia, where he established and ran the company’s first remote engineering office.Prior to Novarra, Jeff was a member of the executive team at Motricity where he led the engineering team that developed and deployed the company’s award-winning mobile content delivery platform, Fuel. 


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Tim Oakley

Chief Finance Officer

Tim brings over 20 years as an executive in both public and private companies in the high technology area to the Appia team. He has conducted nearly $1 billion in financial transactions and grown two companies from the start-up phase to over $50M during the market downturns in 2000 and 2008. His operational and financial leadership has been critical to the success of both small, fast growth start-ups and large companies with global operations. Most recently, Tim served as the CFO of iContact, where he led the company from under $1M in revenue to over $50M in just six years, when it was acquired by Vocus, Inc. for $169M. Previously, he was the CFO of CipherTrust (acquired by Secure Computing for $274M) and CFO for OpenSite Technologies (acquired by Siebel for $542M). Tim has also held various financial executive positions with Broadband Technologies, MCI (now Verizon), and Coopers & Lybrand (now PWC), where he earned his CPA.

Tim serves as a board member at Cherwell Software, consults with start-ups and provides executive coaching at the Carolina Clinic Executive Wellness Center at UNC Hospital. Tim earned an MBA from Emory University, has an undergraduate degree in accounting from East Carolina University (Magna Cum Laude) and is a CPA. He is a Certified Coach through Duke University’s Center for Integrative Medicine, has a Master of Arts in Counseling (Magna Cum Laude) and has provided over 1,000 hours of clinical therapy services to a diverse set of clients. 


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Val Stiebris

Vice President, Finance & Controller

Val brings over 18 years of financial leadership, including merger and acquisition experience, to the table at Appia. He is our Vice President of Finance and Controller, heading up the accounting and finance functions for the company. Prior to Appia, Val worked with A4 Health Systems as Controller where he oversaw accounting and finance and led the integration of several acquisitions as revenue grew to over $75 million. After A4′s acquisition by Allscripts, Val stayed on and served as VP of Finance as a key member of the integration team.Before his work with A4 Health Systems, Val held a financial leadership position with a rapidly growing distribution software firm and began his career at KPMG. Val is a licensed Certified Public Accountant, and is a member of the North Carolina Association of CPAs. 

 

Board of Directors


Jud Bowman

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President and CEO


Craig Forman

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Executive Chairman


John Moragne

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Senior Managing Director, Trident Capital

John has has been with Trident since co-founding the firm in 1993. From 1989 to 1993, John was a Principal with Bain Capital, a leveraged buyout firm affiliated with Bain & Company. He was also a Principal of Information Partners Capital Fund, a private equity firm associated with Dun & Bradstreet Enterprises and Bain Capital. Earlier in his career, John was a management consultant with Bain & Company. John’s current directorships include AirTight, ECO2 Plastics (ECOO.OB), E&C Medical Intelligence, HomeAway, Infopia, Perfect Escapes (Intagio), Sojern, Turn and Vixxi. He is a Board Observer to Sabre.


Mike Tyrrell

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Partner, Venrock

Mike joined Venrock in 1999 after 16 years as an entrepreneur at venture-backed companies. He led and manages the firm’s investment in AppNexus, Bizo, eIQnetworks, Endeca Technologies, Gazelle.com and Zoom Information. Notable previous investments include DataPower (acquired by IBM), ExtendMedia (acquired by Cisco), IMlogic (acquired by Symantec), Pedestal Software (acquired by Altiris) and WHERE (acquired by eBay).Prior to Venrock, Mike spent nine years with Spyglass, a Venrock-backed portfolio company, joining as their sixth employee to run sales and marketing. Spyglass licensed the first internet browser, Mosaic, to many of the world’s leading software, online services, and device companies, including Microsoft. As the Executive Vice President of Corporate Development, Mike helped take the company public in 1995. Before Spyglass, he was with two other start-ups, Multiflow Computer and Celerity Computing, both UNIX systems pioneers. Mike began his career at Prime Computer. Mike earned his B.S. in Business Administration at the University of New Hampshire.


Mike Elliot

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General Partner, Noro-Moseley Partners

Mike has more than 20 years of investment experience, most recently as a general partner with the Wakefield Group in Charlotte, North Carolina. Prior to that time, Mike served as Managing Director for NationsBank Capital (now Bank of America Capital Investors), where he led a number of private equity financings in companies in the cable, healthcare and financial services market segments. He was also a founding general partner of NCNB Venture Company.Prior to joining NMP in 2005, Mike worked extensively with the firm as a co-investor in numerous portfolio companies, including OpenSite (acquired by Siebel in 2000) and Cypress Communications (acquired by Arcapita in 2005). Mike received a Bachelor of Science in Mathematics and an MBA from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and Maurice Lee Fellow.


Steve Nelson

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Managing Director, Wakefield Group

Steve joined Wakefield Group with 19 years of executive and general management experience in technology, software and Internet-based businesses. He came on in October 1999 as managing director & partner and established the venture capital firm’s Research Triangle Park, N.C., office. During the last three years of his career before delving into venture capital, Steve was at Quokka Sports, a digital media company, in several executive roles.Steve served as chief executive of a joint venture company between NBC Sports and Quokka Sports, NBC/Quokka Ventures, LLC. Prior to Quokka, he served as a vice president with Informix Software, based in Menlo Park, C.A. His first business experience was 14-plus years at IBM, ultimately as vice president and general manager in San Francisco.Steve is a member of the board of directors and chairman of the executive committee at Motricity and is also on the board of directors for APEX Analytix and Blue Cross Blue Shield of North Carolina. He was a past chairman of North Carolina’s Council for Entrepreneurial Development, is co-founder of North Carolina’s Innovation Association and is a member of the Investment Advisory Committee for the State Treasurer’s office of North Carolina and its $70 billion investment portfolio. 


Kevin Talbot

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Managing Partner, Relay Ventures

Kevin is Co-Founder and Managing Partner of Relay Ventures. Kevin has been an entrepreneur, operator and investor in both Canada and the USA for over 20 years. From 1997 until 2010, Kevin was with the venture capital arm of Royal Bank of Canada where he was Vice President of Venture Capital and Managing Director of RBC Venture Partners. He was focused on investments in financial services, SaaS and enterprise software throughout North America. He presently sits on the boards of Kiip, Xobni, Payfone, WorldMate, and Appia. Previously, he served on the boards of Thor Technologies (acquired by Oracle), iPhrase Technologies (acquired by IBM), Inea Corp. (acquired by Cartesis/Business Objects), Infobright Inc., Tacit Software (acquired by Oracle), CashEdge (acquired by SIG), Brickstream, Igloo and Jana.


Bruce Boehm

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Independent Venture Capitalist

Bruce is an independent venture capitalist, an advisor to several specialty venture capital funds, and on the adjunct faculty of the Kenan Flagler School of Business at UNC, Chapel Hill. From 1992 to 1996 he created and directed the Masters of Engineering Management Program at the University of Canterbury in Christchurch, New Zealand. Prior to 1992 he was a General Partner of U. S. Venture Partners in Menlo Park, California, with responsibility for a portfolio of approximately 20 health-care and technology investments. Prior to 1982 he was employed by several Silicon Valley and Route 128 companies as an engineer and project manager. Bruce received a BS from MIT, and an MS and MBA from Stanford University. During his career he has been a director of more than 30 publicly and privately held companies.

 

THE APPIA BLOG

Blog

A/B testing may seem like it’s going to add more work to your mobile marketing efforts, but in reality, it can save a lot of time by helping identify what is working, and quickly change what is not. Having the ability to test different variants of an ad campaign and optimize based on the results is extremely important for mobile marketers.