Jamie Fellows

Chief Product Officer

Jamie joins Appia with over 15 years of overall experience in the digital advertising space. He is passionate about working with technology to develop products that can evolve and scale a business. His focus is driving business growth through product development and management. As the Chief Product Officer, Jamie will lead Appia in continuing its efforts towards creating the leading mobile user acquisition network.

Previously, Jamie was the SVP of Product at Millennial Media, where he built out their product team, helped lead Millennial to 60 billion monthly ad impressions and more than $250 million run rate, and a successful IPO. He also served as the VP of Product Management at AOL, leading all product management across AOL Advertising. He provided direction and vision for products generating over $1 Billion in revenue per year. Prior to AOL, Jamie was the Director of Product Management at Advertising.com. He helped lead the product team through the acquisition by AOL for $495M. Jamie holds a BA in Math and Physics from Kenyon College and an MS in Systems Engineering from the University of Virginia. 


Jim Harvey

Senior Vice President, Advertising Sales

Jim’s entrepreneurial spirit combined with a passion for helping customers succeed, drives him to help developers market and monetize their apps. With over 15 years of business development and marketing experience in the mobile and technology industries, Jim is a valuable asset not only to Appia, but to developers. At Appia, he is responsible for expanding relationships with mobile content providers and driving strategy and sales efforts for its performance-based advertising solutions.Prior to joining the Appia team, Jim served on the executive teams at Brooks Bell Interactive and Aegis Mobile where he helped build industry-leading digital marketing solutions and mobile advertising services. Jim also served as SVP of Consumer & Developer Services and VP of Content & Business Development at Motricity, a leading provider of mobile data solutions to carriers and media companies. Before Motricity, Jim played a significant part in the rollout, launch and success of the Web’s first city guide network, Citysearch. 


Jeff Henderson

Vice President, Engineering and IT Operations

Jeff Henderson joined Appia as Vice President of Engineering in January 2011, bringing over 20 years of engineering and management experience to the table. Most recently, Jeff served as Director of Engineering at Novarra, which was later acquired by Nokia, where he established and ran the company’s first remote engineering office.Prior to Novarra, Jeff was a member of the executive team at Motricity where he led the engineering team that developed and deployed the company’s award-winning mobile content delivery platform, Fuel. 


Val Stiebris

Vice President, Finance & Controller

Val brings over 18 years of financial leadership, including merger and acquisition experience, to the table at Appia. He is our Vice President of Finance and Controller, heading up the accounting and finance functions for the company. Prior to Appia, Val worked with A4 Health Systems as Controller where he oversaw accounting and finance and led the integration of several acquisitions as revenue grew to over $75 million. After A4′s acquisition by Allscripts, Val stayed on and served as VP of Finance as a key member of the integration team.Before his work with A4 Health Systems, Val held a financial leadership position with a rapidly growing distribution software firm and began his career at KPMG. Val is a licensed Certified Public Accountant, and is a member of the North Carolina Association of CPAs. 



Sunday, February 7, 2016 is the Super Bowl, the National Football League (NFL) Championship and the world’s most popular (and pricey) event for advertisements. With around 114 million people viewing each Super Bowl on TV, advertisers can expect to spend up to $5 million dollars for a single 30-second ad slot

Getting your app placed on the App Store or Google Play Store is no longer good enough if you want your app to stand out! Over the last couple of years, we've seen an interesting transition in the mobile advertising space.

When it comes to effective mobile advertising, where you advertise is playing an increasingly large part in your ad’s effectiveness.

If you’re in the mobile space, you know about Mobile World Congress (or you should). Mobile World Congress (MWC) is an annual conference that welcomes the largest audience for mobile industry players.

Last year, programmatic advertising accounted for 1/3 of all mobile ad spending. While spending tendencies have increased, programmatic advertising complexities are still relatively unknown.

When it comes to apps, there’s lots of competition.  

In fact, as of July 2015, there were over three million apps to choose from Google Play and the Apple app store. This means you have literally millions of competitors.

As we quickly move into 2016, digital marking has evolved since the start of last year. 


With 80% of US consumers owning smartphones as of September 2015, and with device users spending 58% more time in apps over the previous year, your 2016 ad strategy must consider smartphones and apps.