About Appia
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Appia is the leading mobile user acquisition network and has delivered more than 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play.

Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue.

Appia has been recognized for its leadership in the mobile ad tech space by Inc 500|5000, AlwaysOn’s OnMobile Top 100 Private Companies, The Wall Street Journal’s Top 50 Venture Backed Companies, and The Stevie Award for Most Innovative Tech Company. 

Appia is backed by leading venture capital firms including Venrock, Trident Capital, DCM, and Eric Schmidt’s TomorrowVentures. Currently Appia operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information is available at www.appia.com, @Appia, and Appia’s Blog.

Whether you're focused on driving incremental revenue with high value content or capturing quality installs through a pay-for-performance model, Appia provides an app install network that drives 10x the performance over other networks.


Mobile Isn’t New For Us

We’re veterans of the mobile industry, having been in the business for over thirteen years. We started with search and indexing, and then moved to mobile content distribution including applications and ringtones. Now, we’re bringing all of our experience, talent, and technology to mobile advertising and app discovery. We built our platform to best serve the needs of mobile advertisers today, and we can guarantee more app installs and the highest profit-per-install for our customers. Our robust network and advanced technology ensure apps are delivered to the best quality, largest audience possible.


Why the Name Appia?

Our name comes from the ancient Roman highway Via Appia, one of the most strategically important roads and distribution channels in ancient Rome. In the same way it connected people and fostered economic growth, our mission is to connect apps with markets and foster the huge mobile application ecosystem.

We are headquartered in both Durham, North Carolina and San Francisco, California with global sales offices.

 

 

THE APPIA BLOG

Blog

Forrester describes "mobile moments" as the point where someone reaches for their phone to accomplish a specific task for search for specific information. To successfully win these "mobile moments," mobile marketers must focus on context.

If you’re a business selling products and services, and you aren’t considering your customers’ mobile experiences (or how to reach new customers on their devices)you risk being left behind.

 In a new study by Localytics, in-app messages can help drive 3.5x higher user retention and 27% more app launches than apps that do not leverage that mobile feature. 

We want to create a highly engaging and relevant user experience for our partners and their customers. Our mission is to deliver the right app to the right customer at the right time…anywhere on the planet. Learn how we can help at www.digitalturbine.com.

Mobile traffic has surpassed desktop traffic, which means mobile marketers need to turn their attention to improving their conversion rates as much as possible. There are countless ways to try and do this, but here are 5 tips to start boosting your conversion rate. 

Mobile marketers are always looking ways to stay one step ahead of their competition. Mobile advertising is challenging, but there are ways to make your campaigns more successful. Here are 6 tips for building effective mobile ad campaigns. 

Mobile is a part of our daily lives. In fact, according to Nielsen, people use an average of 26 apps each month. If you're considering building an app, here are four important questions to consider before getting started.