About Appia

Appia is the leading mobile user acquisition network and has delivered more than 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play.

Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue.

Appia has been recognized for its leadership in the mobile ad tech space by Inc 500|5000, AlwaysOn’s OnMobile Top 100 Private Companies, The Wall Street Journal’s Top 50 Venture Backed Companies, and The Stevie Award for Most Innovative Tech Company. 

Appia is backed by leading venture capital firms including Venrock, Trident Capital, DCM, and Eric Schmidt’s TomorrowVentures. Currently Appia operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information is available at www.appia.com, @Appia, and Appia’s Blog.

Whether you're focused on driving incremental revenue with high value content or capturing quality installs through a pay-for-performance model, Appia provides an app install network that drives 10x the performance over other networks.

Mobile Isn’t New For Us

We’re veterans of the mobile industry, having been in the business for over thirteen years. We started with search and indexing, and then moved to mobile content distribution including applications and ringtones. Now, we’re bringing all of our experience, talent, and technology to mobile advertising and app discovery. We built our platform to best serve the needs of mobile advertisers today, and we can guarantee more app installs and the highest profit-per-install for our customers. Our robust network and advanced technology ensure apps are delivered to the best quality, largest audience possible.

Why the Name Appia?

Our name comes from the ancient Roman highway Via Appia, one of the most strategically important roads and distribution channels in ancient Rome. In the same way it connected people and fostered economic growth, our mission is to connect apps with markets and foster the huge mobile application ecosystem.

We are headquartered in both Durham, North Carolina and San Francisco, California with global sales offices.





When it comes to mobile apps, there are two critical factors for achieving and maintaining success: getting your app discovered, and getting it used.  Both of these provide unique challenges and require ongoing efforts from your business.

We would like to keep you up-to-date on the latest information about our products and the devices they are launched on as part of our blog series, Tech Update. Included in this blog series will be product updates and announcements as well as the most recent list of devices launched.

Every mobile marketer always has one thing on their mind: growing their business. A recent Nielsen study found that users spend more than 34 hours on mobile apps a month; that means there are plenty of users out there—you just need figure out how get (and keep) their attention.

A new report shows that in Q2 2015, average US consumers spent 198 minutes per day using mobile apps (excluding mobile browsers), compared to 168 minutes watching TV.

This continues the shift away from television (and traditional computers) towards mobile devices.

There are several different mobile advertising models available to marketers. Each has its own benefits and challenges, but figuring out which model is best for your app is the first step in acquiring the highest quality users possible. 

According to a new story in WhaTech, an astonishing 80-90% of apps that are downloaded from app stores are only opened once before being uninstalled. This means mobile marketers have a huge pool of users that they need to focus on retaining.

While consumers’ mobile devices have quickly become part of their lives, many businesses are lagging in targeting consumers on their devices.