About Appia

Appia is the leading mobile user acquisition network delivering mobile app downloads to over 1 billion users globally. We provide performance mobile solutions for advertisers, publishers, and developers.  Brands like ngmoco, AppBrain, Fiksu, Cupid and Zedge trust Appia with mobile app discovery.
Whether you're focused on driving incremental revenue with high value content or capturing quality installs through a pay-for-performance model, Appia provides an app install network that drives 10x the performance over other networks.

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Mobile Isn’t New For Us

We’re veterans of the mobile industry, having been in the business for over thirteen years. We started with search and indexing, and then moved to mobile content distribution including applications and ringtones. Now, we’re bringing all of our experience, talent, and technology to mobile advertising and app discovery. We built our platform to best serve the needs of mobile advertisers today, and we can guarantee more app installs and the highest profit-per-install for our customers. Our robust network and advanced technology ensure apps are delivered to the best quality, largest audience possible.


Why the Name Appia?

Our name comes from the ancient Roman highway Via Appia, one of the most strategically important roads and distribution channels in ancient Rome. In the same way it connected people and fostered economic growth, our mission is to connect apps with markets and foster the huge mobile application ecosystem.

We are headquartered in both Durham, North Carolina and San Francisco, California with global sales offices.

 

 

THE APPIA BLOG

Blog

A/B testing may seem like it’s going to add more work to your mobile marketing efforts, but in reality, it can save a lot of time by helping identify what is working, and quickly change what is not. Having the ability to test different variants of an ad campaign and optimize based on the results is extremely important for mobile marketers.