About Appia

Appia is the leading mobile user acquisition network and has delivered more than 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play.

Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue.

Appia has been recognized for its leadership in the mobile ad tech space by Inc 500|5000, AlwaysOn’s OnMobile Top 100 Private Companies, The Wall Street Journal’s Top 50 Venture Backed Companies, and The Stevie Award for Most Innovative Tech Company. 

Appia is backed by leading venture capital firms including Venrock, Trident Capital, DCM, and Eric Schmidt’s TomorrowVentures. Currently Appia operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information is available at www.appia.com, @Appia, and Appia’s Blog.

Whether you're focused on driving incremental revenue with high value content or capturing quality installs through a pay-for-performance model, Appia provides an app install network that drives 10x the performance over other networks.

Mobile Isn’t New For Us

We’re veterans of the mobile industry, having been in the business for over thirteen years. We started with search and indexing, and then moved to mobile content distribution including applications and ringtones. Now, we’re bringing all of our experience, talent, and technology to mobile advertising and app discovery. We built our platform to best serve the needs of mobile advertisers today, and we can guarantee more app installs and the highest profit-per-install for our customers. Our robust network and advanced technology ensure apps are delivered to the best quality, largest audience possible.

Why the Name Appia?

Our name comes from the ancient Roman highway Via Appia, one of the most strategically important roads and distribution channels in ancient Rome. In the same way it connected people and fostered economic growth, our mission is to connect apps with markets and foster the huge mobile application ecosystem.

We are headquartered in both Durham, North Carolina and San Francisco, California with global sales offices.





Sunday, February 7, 2016 is the Super Bowl, the National Football League (NFL) Championship and the world’s most popular (and pricey) event for advertisements. With around 114 million people viewing each Super Bowl on TV, advertisers can expect to spend up to $5 million dollars for a single 30-second ad slot

Getting your app placed on the App Store or Google Play Store is no longer good enough if you want your app to stand out! Over the last couple of years, we've seen an interesting transition in the mobile advertising space.

When it comes to effective mobile advertising, where you advertise is playing an increasingly large part in your ad’s effectiveness.

If you’re in the mobile space, you know about Mobile World Congress (or you should). Mobile World Congress (MWC) is an annual conference that welcomes the largest audience for mobile industry players.

Last year, programmatic advertising accounted for 1/3 of all mobile ad spending. While spending tendencies have increased, programmatic advertising complexities are still relatively unknown.

When it comes to apps, there’s lots of competition.  

In fact, as of July 2015, there were over three million apps to choose from Google Play and the Apple app store. This means you have literally millions of competitors.

As we quickly move into 2016, digital marking has evolved since the start of last year. 


With 80% of US consumers owning smartphones as of September 2015, and with device users spending 58% more time in apps over the previous year, your 2016 ad strategy must consider smartphones and apps.