About Appia

Appia is the leading mobile user acquisition network and has delivered more than 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play.

Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue.

Appia has been recognized for its leadership in the mobile ad tech space by Inc 500|5000, AlwaysOn’s OnMobile Top 100 Private Companies, The Wall Street Journal’s Top 50 Venture Backed Companies, and The Stevie Award for Most Innovative Tech Company. 

Appia is backed by leading venture capital firms including Venrock, Trident Capital, DCM, and Eric Schmidt’s TomorrowVentures. Currently Appia operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information is available at www.appia.com, @Appia, and Appia’s Blog.

Whether you're focused on driving incremental revenue with high value content or capturing quality installs through a pay-for-performance model, Appia provides an app install network that drives 10x the performance over other networks.

Mobile Isn’t New For Us

We’re veterans of the mobile industry, having been in the business for over thirteen years. We started with search and indexing, and then moved to mobile content distribution including applications and ringtones. Now, we’re bringing all of our experience, talent, and technology to mobile advertising and app discovery. We built our platform to best serve the needs of mobile advertisers today, and we can guarantee more app installs and the highest profit-per-install for our customers. Our robust network and advanced technology ensure apps are delivered to the best quality, largest audience possible.

Why the Name Appia?

Our name comes from the ancient Roman highway Via Appia, one of the most strategically important roads and distribution channels in ancient Rome. In the same way it connected people and fostered economic growth, our mission is to connect apps with markets and foster the huge mobile application ecosystem.

We are headquartered in both Durham, North Carolina and San Francisco, California with global sales offices.





Before the holiday craziness officially kicks off, we thought it would be a good time to update you on the latest devices that have recently launched on as part of our blog series, Tech Update.

Our team at Appia had the privilege of attending Adtech: New York 2015 a few weeks ago. During our time, we were able to learn some valuable insights into the mobile advertising space.

AT&T, one of the world leaders in mobile and wireless with approximately 132 million total subscribers in U.S. and Mexico, has entered into an agreement with Digital Turbine to use DT Ignite for improved app discovery across select AT&T and Cricket devices.

As if we lacked proof that this in the smartphone era! 

A recent Pew study came out showing that amongst young US adults (aged 18 to 29), smartphone ownership has risen to 86%, while PC and laptop ownership declined to 78%.

One of the biggest obstacles mobile advertisers face is how to properly and efficiently capture users. Aside from implementing new acquisition strategies, mobile advertisers search for innovative ways to acquire users.

The holidays are the year’s most important time for many retailers, and online shopping is playing an increasingly large role.

It's almost that time of the year again! Appia is a data driven ad network with extensive experience in the gaming industry.