Appia had tremendous growth in Q2 2011, surpassing several major milestones including one million downloads per day, and over 100MM downloads in the past four months. Year over year growth rate was over 2200%, making Appia the fastest growing application distribution platform.
Appia is highlighted in an article in Wireless Week abou the emergence of alternative App Stores.
AlwaysOn Media's 2011 OnMobile Top 100 Names Appia Top Mobile commerce company. May 31, 2011 – AlwaysOn announced the 2011 OnMobile Top 100 Mobile companies today and named Appia one of the top in Commerce. This is the first time Appia has been named to the OnMobile 100. This year's OnMobile 100 companies are leaders amongst [...]
Yesterday Opera Software announced Opera Appcelerate, the service that allows developers to promote their apps among Opera web browser users (both Opera Mini and Opera Mobile). Just like Opera’s Mobile Store, the Appcelerate service is also powered by Appia, the company which provides white-label mobile app store solutions.<Read>
Opera Software is getting really serious about its recently launched Mobile Store. At the AppNation in San Francisco, the company unveiled Opera Appcelerate, a special program designed to help developers promote their apps “in a big way.”<Read>
April 28 (Bloomberg) — Jud Bowman, chief executive officer of Appia, talks about the company's business strategy. Bowman also discusses investment in Appia. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." <Source: Bloomberg>
Having recent bedded down its white label app store – which powers 40 app store around the world – with a $10 million strong funding round, Appia is to move into a whole new area: mobile advertising. <Read>
Appia, which bills itself as the "world's largest open app marketplace," is launching a new way for developers to make money. It's a performance-based advertising network that gives developers the chance to pursue a "pay per download" model – but only for downloads that an end user really wants to use. Appia made the announcement [...]
Apple recently took actions to dissuade developers from participating in incentivized install programs, meaning programs that encouraged consumers to download new apps in return for virtual goods and other bonuses which could be used in mobile gaming and other apps. But while those changes may have negatively affected some companies' programs, for example, Tapjoy, it [...]
With Apple clamping down on incentivized downloads, white-label mobile app platform Appia (formerly PocketGear) has launched a new performance based advertising network for app developers to increase app downloads and only pay for results.<Read>