Appia launches performance based ad network for mobile app developers
Yesterday Opera Software announced Opera Appcelerate, the service that allows developers to promote their apps among Opera web browser users (both Opera Mini and Opera Mobile). Just like Opera’s Mobile Store, the Appcelerate service is also powered by Appia, the company which provides white-label mobile app store solutions.<Read>
Opera Appcelerate helps developers promote their apps within Opera Mobile Store
Opera Software is getting really serious about its recently launched Mobile Store. At the AppNation in San Francisco, the company unveiled Opera Appcelerate, a special program designed to help developers promote their apps “in a big way.”<Read>
Appia’s Bowman Interview About Strategy, Investors
April 28 (Bloomberg) — Jud Bowman, chief executive officer of Appia, talks about the company's business strategy. Bowman also discusses investment in Appia. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." <Source: Bloomberg>
Appia launches pay-per-download mobile ad network across 200 countries
Having recent bedded down its white label app store – which powers 40 app store around the world – with a $10 million strong funding round, Appia is to move into a whole new area: mobile advertising. <Read>
Appia Launches Performance-Based Ad Network
Appia, which bills itself as the "world's largest open app marketplace," is launching a new way for developers to make money. It's a performance-based advertising network that gives developers the chance to pursue a "pay per download" model – but only for downloads that an end user really wants to use. Appia made the announcement [...]
Appia Announces Pay-Per-Downloads for Developers
Apple recently took actions to dissuade developers from participating in incentivized install programs, meaning programs that encouraged consumers to download new apps in return for virtual goods and other bonuses which could be used in mobile gaming and other apps. But while those changes may have negatively affected some companies' programs, for example, Tapjoy, it [...]
White Label App Platform Appia Launches Pay-Per-Download Service For Developers
With Apple clamping down on incentivized downloads, white-label mobile app platform Appia (formerly PocketGear) has launched a new performance based advertising network for app developers to increase app downloads and only pay for results.<Read>
Appia Debuts International Mobile Performance Based Advertising Network
Appia has gone globe-hopping with the official debut of a new international mobile performance based advertising network. The world’s largest open app marketplace says the new network is designed for any app developers who want to guarantee ROI from their mobile advertising.<Read>
Appia Launches Performance Based Advertising Network Across 200 Countries
Appia today announces that it has launched a new performance based advertising network for any app developers who want to guarantee ROI from their mobile advertising. The new service gives developers a ‘pay per download’ opportunity, enabling developers to directly increase app downloads and only pay for results.
White-label app store Appia raises $10 million from Venrock
Appia, formerly PocketGear, secured a $10 million investment from Venrock. The company will use the new capital to “accelerate product development” of its open app marketplace and launch app stores for partners around the world. Also as part of the deal, Dev Khare (Vice President at Venrock) will join Appia’s board of directors. <Read>
